The Clear Brief
A creative-client workbook turning a project conversation into a usable brief, a decision log and a handover record.
US$4.49 · Made by Indigo & Paper
For freelancers and makers whose client projects drift once the first conversation is over. It turns that conversation into a written brief (the job behind the request, the audience, the proposed outputs and inputs), then keeps a log of decisions and feedback and a handover. The worked example is one freelance designer and a client who asked for a flyer.
What is in it
A worked example; The job behind the request; Audience and message; Proposed deliverables; Inputs before work starts; A decision we can find again; Feedback into actions; Prepare the handover; A better next project.
Every kit opens with a worked example
Page 3 is the kit filled in by an invented household, labelled fictional in the file. It is there so you can see what a useful answer looks like before writing your own.
Format
digital download; no physical delivery. Fillable text fields; fixed page design. Save separate copies for repeated use.
What it is not
No contract, legal terms, pricing formula, invoice or client-management software is included.
What you may do with it
One purchasing business, including copies for its own clients; no resale or public redistribution of blank templates.
At a glance
11 pages, supplied as two PDFs (A4 and US Letter) with fillable text fields, plus a start guide. It opens with a worked example of a freelance designer and a client who asked for a flyer, then covers the job behind the request, audience and message, proposed deliverables, inputs before work starts, a decision log, turning feedback into actions, the handover and notes for the next project. Save a separate copy for each project. Digital download; nothing is shipped. For one purchasing business, including copies for its own clients; no resale or public redistribution of the blank templates. No contract, legal terms, pricing formula, invoice or client-management software is included.